TikTok saw its user base rise over 500% throughout 2020-2021. Much of the song’s international success can be accredited to the TikTok trend, the “Yeehaw Challenge”, which saw users of all ages boot up and don ten-gallon hats and single-handedly make cowboys cool again.
Lil Nas X has been riding a relentless wave of popularity since the release of his 15-times platinum debut single, Old Town Road in 2019.
